Whether you love or hate the new Facebook Timeline for business pages, and it sounds like most of you feel passionately, please take time to learn about it before you go public with it. And take the time now, because the end of March (Facebook’s deadline for conversion) is coming quickly! Here are five points to consider:
Cover photo: Your landing tab—if you had one—is history; now you get to decide on a beautiful new ‘cover photo.’ You want it to be visually appealing and descriptive of your business. Do not use your logo or business card here! If you’re thinking about just changing your old landing tab to fit into the space, think again. Facebook wants your business page to act like a personal page, so it added some no-nos. No calls to action or really any other text, except your business name. This means you can’t splash “Like Us!” or any other kind of offer on the cover photo. The cover photo can be as large as 850×315 pixels and that’s a fairly large space, so play with an idea or two before settling on one.
Profile Picture: This is your logo or descriptive photo that looks good as a thumbnail. This is the photo that will accompany your posts.
Bigger visuals: Facebook wants you to use more photos and videos, so these posts will stand out by being larger. Make sure when you post photos they are of good quality.
Tell your story: Facebook is making it easier to tell the story of your company with Milestones. Simply click on the line in the middle of your page and select Milestone. You’ll be able to highlight the important events in your company’s history.
Instead of tabs, you’ll have apps: A tab is an app, of course, but you need to be creative in positioning, naming and adding photos to them now. There are now 12 applications, but only four of them will appear along the top of your Timeline (under your cover photo). Photos cannot be moved, but it’s your choice as to the other three you’d like to appear.
Here are some good local examples of the new look:
Let me know once your new timeline goes live, I’d love to see it!
About Lisa Karl
Lisa Karl is the president of Nova Creative Media, a social media/marketing firm in Ashburn, VA. She is also the publisher and editor of Find It In Ashburn! Connect with Lisa via Facebook (NCM), Facebook (FIIA), Twitter and LinkedIn.