OK everyone, summer is racing by and it’s time to take a mid-year look at your social media efforts! By now, you should be able to look through your analytics from January through June, so let’s see what worked and what didn’t.
You got your page set up or you resolved to pay attention to it. Did you begin by posting once or twice a week? How many posts do you do now? The more you engage, the more your customers engage, so by now you should be posting daily. Year End Goal: Posting 2-5 times a day.
You began by posting what you do and what you offer. By now you should be offering more varied content, from links, photos and even video. Ask your clients/customers for permission to photograph or video them using your product or providing a testimonial. Year End Goal: Varied content at least once per day. Stock up on client/customer photos.
When you started, the conversation was mostly one way. You wrote and hoped people were reading. Now you should know how many people are seeing (reading) your posts.
You should have comments and interactions with your fans. Year End Goal: Several times a week, ask a question, for a referral, a review, anything to provoke a conversation.
Other Social Media Outlets
In the beginning, getting and managing a Facebook page was all you could handle. Since then, you reviewed and researched Twitter, blogging, Goggle+, Pinterest, and other outlets to see what would be a good fit for you and your business. What have you added at the mid-year mark? Year End Goal: Establish a presence in as many social media outlets that make sense for you and your business. Again, start slowly and build.
You remember the hard part wasn’t getting started, it was continuing. Everyone (just about) has some sort of social media presence, but one post, one blog, on video does not a success make. Social media is free; meaning just about everyone takes advantage of it. But, like a child with a new toy, many get bored, or realize that the work that goes into it is more than they bargained for in the beginning. Year End Goal: Don’t stop now, be that reliable presence and store of information your fans come to expect.
Call to Action
Maybe when you started your social media presence, you found it easy. You liked sharing content that is relevant to your fans and your business. One thing though, you discovered your fan base hasn’t grown. Why is that? While it’s great to get information, don’t forget to tell your fans what you do/offer, and WHY they should get it from you! Ask for the comment, the retweet, the sale, and ask your fans to share your content with others! Year End Goal: Ask for the sale at least once a week!
How did you do? Are you happy with your social media presence? Don’t forget that at Nova Creative Media we can coach you to meet your goals and help you expand your social media presence!
About Lisa Karl
Lisa Karl is the president of Nova Creative Media, a social media/marketing firm in Ashburn, VA. She is also the publisher and editor of Find It In Ashburn! Connect with Lisa via Facebook (NCM), Facebook (FIIA), Twitter and LinkedIn.