If you haven’t jumped into any social media as a small business owner, Facebook is a great place to start. As part of your business-to-consumer marketing, it’s a must.
Your customers are there. According the Facebook statistics site, there are more than 800 million active users of Facebook, and more than half (52%) of them log on every day. That is a staggering statistic! There are only about 311 million people in the United States right now, so the reach of Facebook is truly amazing. Of course, you don’t want to reach 800 or even 311 million people, you want to reach the local people who come to your business for a haircut, a meal, flowers or a dental exam. Those potential customers are on Facebook – probably right now!
Word of mouth/viral marketing. Facebook is a medium that allows for instant sharing. It’s easy for your fans to click the ‘share’ button to show their friends what special offer or interesting news you have. In addition, by simply commenting on or liking a post of yours, your fans share with their friends via their newsfeed and ticker.
Feedback. Facebook is a fantastic tool for gauging customer feedback. Do not be put off because someone might write something negative about your business/product/service. It is the perfect opportunity to show all of your customers (and potential customers) how you handle the glitches that crop up in every business. Facebook also allows you to post announcements, events, specials, etc and the ability to track what your fans like to see, attend and do.
It’s free. It’s true! Facebook is absolutely free in terms of cash outlays. Caveat (you knew this was coming, didn’t you?): Setting up, and more importantly, maintaining a Facebook presence for your business takes time. To have a good, interactive Facebook presence, truly connecting with your fans, requires more than a rote listing of specials. You need to do research on your customers and craft posts that are engaging to your fans. With the changes to Facebook, many people’s newsfeeds are set to the default “Highlighted stories first,’ which means if you don’t post often enough, your posts just won’t be seen by your fans.
So in the end, Facebook is a terrific tool for the small business owner looking to attract their local customers. If you’re looking for more information, feel free to call me here at Nova Creative media at anytime – I’d be happy to sit down with you and walk you through the Facebook experience!